Improve Operations
Find what is constraining performance and turn the analysis into operating improvement.
Explore Improve OperationsFounder-led boutique consulting
From Ambiguity to Operating Results.
B2 helps organizations turn complex, ambiguous problems into operating results by combining first-principles analysis, industrial and systems engineering, technology and analytics experience, and senior consulting leadership.
What B2 does
Three ways B2 helps
Different challenges and opportunities. One underlying operating style: understand the system, build the path, and help put it into productive operation.
Lead Critical Initiatives
Put experienced client-side leadership behind work that is too important to drift.
Explore Lead Critical InitiativesAdopt and Apply AI
Turn rapidly changing AI capability into practical, controlled business advantage.
Explore Adopt and Apply AIIntegrated capability
Complex problems cross consulting categories.
B2 works across operating systems, technology, analytics, program leadership, change, and human adoption because difficult client situations often connect all of them.
Operating ResultsSystems + People + Decisions
Operations
Technology
Analytics
Change and Adoption
Delivery Leadership
Discovery and Structuring
How B2 works
Build trust. Understand the system. Put the answer to work.
B2 builds rapport early because better working relationships improve information quality, expose concerns sooner, and make implementation something people participate in rather than something done to them.
- 01Build Relationships
- 02Understand
- 03Structure
- 04Decide
- 05Implement
- 06Stabilize
Selected work
Evidence from difficult work
A short index here. The full library adds industry, technology context, outcomes, and trust signals.
Why B2
Senior judgment. Practical depth. Clear accountability.
First-Principles
Understand the system before prescribing a path forward—and, where practical, gain first-hand or hands-on experience with the work, technology, or operating mechanism involved.
Multidisciplinary
Connect operations, technology, analytics, delivery, and change around one client objective.
Relationship-Oriented
Build trust early so the work benefits from better context and stronger participation.
Independent
Represent the client objective without needing to defend a platform, implementation method, or large bench.
Founder-Led
Keep experienced judgment close to discovery, decisions, delivery, and outcomes.
Current by Design
Use the B2 Solutions Lab to maintain a first-hand point of view on emerging methods and technology.
Founder-led. Network-enabled.
B2 builds staffing around the client objective.
Company founder, Blake Brownlee, leads engagements directly. When the work requires deeper specialist expertise or additional capacity, B2 assembles trusted independent specialists around the objective while keeping accountability clear.
ClientBusiness context and ownership
B2Independent client-side leadership
Solution IntegratorPlatform and implementation expertise
Clients often get the best result with a trusted partner on their side who can work peer-to-peer with the solution integrator. That is the role B2 fills.
B2 Solutions Lab
Current by Design.
B2 maintains hands-on research so emerging-technology guidance comes from direct experience as well as observation. The objective is to develop enough first-hand understanding to lead from an informed point of view.
Explore the Solutions Lab- AI-Assisted Application Development
- AI-Enabled Analytics
- Agentic Workflows
- AI Adoption and Operating Models
- Information Stewardship
- Build vs. Buy
Trust and information practices
Modern consulting requires modern information discipline.
B2 uses AI and other modern tools where they improve research, analysis, development, and knowledge work. We align on sensitive information, use appropriate environments, minimize exposure, and keep people accountable for consequential work.
Read B2 information practicesStart a conversation
Working through an operating problem, critical initiative, or practical AI question?
Share a little context. B2 will start with the situation rather than a predetermined service package.