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Adopt and Apply AI

Turn rapidly changing AI capability into practical, controlled business advantage.

B2 helps organizations move from experimentation toward productive, controlled use by connecting technology, operating-model design, change, information stewardship, and adoption.

Discuss an AI Opportunity

When clients call B2

Recognizable situations

  • Leadership sees AI opportunity but lacks a practical operating model
  • Teams are already using AI without consistent controls or expectations
  • The organization needs to identify useful work rather than deploy tools broadly
  • Leaders need a risk-based way to decide where AI can act, assist, or should not be used
  • A promising pilot has not translated into repeatable business value
  • The organization needs to redesign work around human judgment plus AI capability

What B2 brings

Capability around the objective

Client objectiveAdopt and Apply AI
01AI opportunity identification
02Workflow and operating-model redesign
03Risk classification and information stewardship
04Human accountability and control design
05Change management and adoption
06AI-assisted software and analytical workflows
07Build-versus-buy reasoning
08Measurement and reinforcement

How B2 works

Adoption Is an Operating-Model Problem Enabled by Technology

B2 treats AI adoption as a redesign of work, judgment, controls, and accountability—not primarily as a software deployment.

  1. 01

    Build Relationships

    Build rapport with the people who own, perform, support, and experience the work. Better trust produces better context, earlier concerns, and more useful participation.

  2. 02

    Opportunity

    Identify work where AI can materially improve throughput, quality, context acquisition, analysis, or service.

  3. 03

    Risk Classification

    Classify information, consequences, required review, and acceptable autonomy before selecting the implementation pattern.

  4. 04

    Operating Model

    Define how people, AI, systems, and decisions should work together rather than inserting AI into an unchanged process.

  5. 05

    Controls

    Establish access, validation, logging, escalation, retention, and human-accountability mechanisms appropriate to the risk.

  6. 06

    Change and Adoption

    Identify concerns and advocates, involve affected people, build practical skills, and reinforce the new way of working.

  7. 07

    Deploy and Measure

    Introduce the capability deliberately, measure business and operating impact, and refine the model based on evidence.

Relevant evidence

Work that demonstrates the pattern

Analytics and Decision Support

Moving advanced analytics from exploratory work toward operations

IndustryHealthcare distribution
Technology contextBig Data · Advanced analytics

Brownlee led a multi-vendor advanced analytics program for a Fortune 20 healthcare organization, coordinating commercial, technical, and program responsibilities across a complex ecosystem.

What changed The initiative successfully graduated from exploratory pilot activity into the next phase focused on operationalizing capabilities, lessons, and decisions.

AnalyticsProgram LeadershipDecision Support
Review the curated library of completed client work

Why B2

Experienced judgment close to the work

Current by Design

B2 maintains hands-on research so emerging-technology guidance comes from direct experience as well as industry observation.

AI-Augmented, Human Accountable

Use AI capability aggressively where appropriate while keeping people responsible for consequential decisions and deliverables.

Operating Context First

Start with the work, information, incentives, and human judgment rather than the tool catalog.

Practical Information Discipline

Align on client information, approved environments, least privilege, retention, validation, and review before sensitive use.

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The goal is not more AI. It is more useful capacity with appropriate control.

B2 continues to refine its AI adoption framework, informed through work in the B2 Solutions Lab and direct hands-on experimentation.

Discuss an AI Opportunity