Selected clients served
Novelis · American Greetings · Mountain West Farm Bureau · Caliber Collision · Texas Capital Bank
About B2
Experienced leadership close to the work.
B2 is a founder-led boutique consulting firm that helps organizations improve operations, lead critical initiatives, and adopt and apply AI.
Built for difficult work
Problems that do not fit neatly inside one role or function
B2 brings multiple perspectives together around the client objective rather than forcing the work into a predetermined service model.
- Operations
- Technology
- Analytics
- Vendors
- Organizational change
- Multiple internal functions
- Unclear ownership
- Incomplete information
Founder-led
Brownlee stays involved in the actual work.
Clients do not meet a senior consultant during the sales process and then receive an entirely different delivery team. Brownlee stays connected to discovery, problem structuring, analytical direction, important decisions, executive alignment, delivery leadership, and engagement quality.
Network-enabled
B2 builds staffing around the client objective.
When the work requires expertise or capacity beyond one consultant, B2 can assemble and lead trusted independent specialists while keeping accountability clear.
Client-side leadership
A stronger client–integrator model
The solution integrator knows its platform and delivery model. The client knows its business, people, constraints, and operating environment. B2 helps connect those perspectives without pretending to replace either one.
Optimal engagement positioning
ClientBusiness context and ownership
B2Independent client-side leadership
Solution IntegratorPlatform and implementation expertise
Clients often get the best result with a trusted partner on their side who can work peer-to-peer with the solution integrator. That is the role B2 fills.
Experience across organizations
Client work and in-house operating experience
B2 draws on consulting engagements and prior in-house roles across manufacturing, consumer, financial-services, transportation, healthcare, insurance, and enterprise-technology environments.
Additional client work through prior consulting employers
GameStop · Fossil Group · Southwest Airlines
Prior in-house experience
McKesson · Maxim Integrated
Organization names identify professional experience only and do not imply endorsement. Detailed engagement evidence remains anonymized where appropriate.
What B2 values
A practical operating model for trust
Candor
B2 gives clients an honest point of view, including when the conclusion creates discomfort.
Evidence
B2 prefers facts, operating context, and transparent assumptions over confident-sounding generalizations.
Client Advocacy
B2 works from the client objective.
Practicality
A recommendation creates value when the client can put it into practice.
Accountability
AI, vendors, specialists, and methodologies can support the work. People remain responsible for decisions and outcomes.
Respect for the People Doing the Work
B2 builds relationships with the people inside the system before changing the system around them.
B2 in one sentence